It’s widely known that it takes 10,000 hours of deliberate practice to become an expert at anything. Andy Grammer logged his 10,000 hours of practice on the streets of Los Angeles. With his car battery powered amplifier and acoustic guitar in tow, Grammer managed to sing his way from the streets to the center of the music industry.
One listen to Grammer’s self-titled S-Curve Records debut and it is clear that this young man became an expert. From the buoyant Top 10 hit, "Keep Your Head Up" to the breezy "Fine By Me," jubilant, horn-laced "The Pocket," and emotionally-charged "You Should Know Better," his irresistible pop songs blend heartfelt, compelling lyrics with instantly unforgettable melodies. Think the relaxed vibe of Jason Mraz crossed with the rock soul of Maroon 5.
Even though he knew music would be his path, Grammer never assumed it would be an easy road or that he could take any success for granted. He played any corner that would have him, using every experience to hone not only his songwriting craft but to learn how to understand his audience. His desire to be heard led him to the streets, "I didn’t know what else to do. So I just went out there and started playing."
Named one of Billboard’s 2011 Artists to Watch, the singer recorded the album in New York and Los Angeles with a collection of top producers, including Matt Wallace (Faith No More, Maroon 5), S*A*M & Sluggo (Train, Neon Trees) and Barrett Yeretsian (Christina Perri). "Basically, it was show up somewhere, really dig in with someone who’s going to help you get your creative vision across and then go somewhere else and do it again," he says. "We got some really great stuff that I wouldn’t have gotten if I just worked with one producer."
Every song that Grammer wrote on the album had one goal in mind: "just trying to track down the truth," says Grammer, who was born in Los Angeles and grew up in New York. "My favorite thing is to pop up above everybody and write from a bird’s eye view. It may be about a break-up, it may be about a good relationship, it may be what we’re doing on this planet here. I like to be far enough away to see the whole scope of what’s occurring."
While much of his music is upbeat, Grammer is quick to add he’s hardly pink and fluffy. "I’m not intentionally trying to be positive, I’m just trying to be real."